Terms of Service

Effective November 16, 2026 · 한국어

1. Purpose

These terms set out the conditions and procedures for using the mobile game Shall We Dog? and related services (the “Service”) provided by K-Puff Lab (“we”, “us”), and the rights and duties of us and our users.

2. Definitions

• User: anyone who agrees to these terms and uses the Service.
• Account: user identification created when the app signs you in with Game Center on iPhone or Google Play Games on Android.
• Paws: the in-game currency. We keep paid paws (bought with money) separate from free paws (earned in the game).
• Paid products: things you buy with money, such as the Full Version, extra dog slots, decorations, paid paws and custom dogs.
• Full Version: a bundle of paid features that you keep once bought.
• Custom dog: a 3D dog we make individually from the photos and order form you send, and deliver to you.

3. Posting and changing these terms

These terms are posted on this website, and you can open them from the line at the bottom of the app’s Settings. We may change them within the law. We announce changes and the reasons 7 days before they take effect (30 days if unfavourable to users). If you do not agree with the changes, you may stop using the Service and delete your account.

4. Starting the Service and signing in

• You can use the Service once you agree to these terms and the Privacy Policy when you first start.
• There is no sign-in button. When you open the app, it signs you in automatically with Game Center on iPhone or Google Play Games on Android.
• If sign-in does not happen or you decline it, you can still play. When you are signed in later, your account is linked automatically.
• Game data is stored on your phone, so you cannot continue if you change phones or delete the app. Items you keep, such as the Full Version, come back with Restore purchases, and custom dogs you received can be downloaded again when you are signed in with the same account.
• Custom orders need sign-in and are only for users aged 14 or older. The app does not ask your age when you open it.

5. Providing and changing the Service

We aim to run the Service all year round. It may pause for maintenance, faults or network problems; when we know in advance, we announce it in the app. If a change to the Service makes a paid product you already bought unusable, we tell you in advance and compensate or refund you.

6. Ending the Service

• We announce the end of the Service in the app and on the website 30 days in advance.
• We refund unused paid paws.
• After the Service ends, the app keeps working with on-device storage, and your on-device data and custom dogs you already received remain. Features that need a server (sign-in, downloading custom dogs again, new orders) stop working.

7. Paid products and payment

Paid products can be bought only through Apple App Store or Google Play billing. Prices and contents are shown on the product screen. Store payment and refund procedures also follow each store’s policies.

8. Paws

• Paid paws are valid for 5 years from the date of purchase. Free paws follow separately stated conditions.
• When you spend paws, free paws (earned in the game) are used first, then paid paws.
• Paws received as game rewards are free and cannot be refunded.
• Paws cannot be transferred to others or exchanged for cash.

9. Withdrawal and refunds

• You may withdraw from a purchase of a paid product within 7 days of the later of the purchase date and the date it became available.
• However, under Article 17(2) of the Korean Act on Consumer Protection in Electronic Commerce, withdrawal is limited for products that are used immediately and lose value, such as paws already spent, decorations already applied, or a Full Version or dog slot already opened and in use. We show this clearly and describe the product before payment; if we did not, you may withdraw.
• Custom dogs are governed by Section 10.
• If Apple or Google refunds a purchase, we take back that product. If a custom dog is refunded, the Full Version that came with it is also taken back.
• Refunds are made through the store you paid with. Where we must refund you directly (including overpayments), we do so within 3 business days.

10. Custom dog orders

• Order form: two photos (face from the front, whole body standing), breed (two for mixed breeds, or “not sure”), body type, current coat, features, one free-text line and your dog’s name.
• We deliver to the app within 7 days of payment. There is no preview.
• Each photo must be under 5 MB, and the free-text line can be up to 60 characters.
• We accept up to 3 custom orders per account per day (24 hours). A two-dog order counts as 2. Orders over the limit are not canceled; we continue making them the next day.
• We start making your dog after the store confirms your payment. If confirmation is delayed, we check again every hour (for up to 48 hours); if it is still not confirmed, please email us.
• A custom dog is made individually to order, so under Article 17(2)(6) of the Korean Act on Consumer Protection in Electronic Commerce and Article 21 of its Enforcement Decree, it cannot be withdrawn or refunded. We tell you this separately before payment and ask for your consent (a checkbox).
• However, we refund you if we fail to deliver within 7 days or cannot make it for reasons on our side.
• If you feel it does not look like your dog, instead of a refund we revise it once for free within 14 days of delivery.
• A custom dog may differ from the real dog. We make it within what a 3D dog in the game can express.
• Finished custom dogs are visible only in the ordering user’s account and are not shown to other users. You can download them again until you delete your account.

11. Photos you send

• Please send only photos you took yourself or have permission from the person who took them.
• The person who ordered is responsible for problems caused by photos of other people’s dogs or of well-known dogs.
• If a photo is not of a dog or is inappropriate, we do not make the dog and ask you to send new photos.
• If we receive a report of rights infringement, we promptly delete the photos and the custom dog and let the person who ordered know.
• To make your dog in 3D, your photos are sent to outside processing companies (OpenAI, Anthropic, Meshy; overseas). We ask for your consent to this before payment; see Section 5 of the Privacy Policy.
• You keep the rights to your photos. We use them only to make and deliver your custom dog (optional retention follows the Privacy Policy).

12. Payments by minors

If a minor pays without a legal guardian’s consent, the minor or the guardian may cancel the payment. Cancellation may be limited if the payment was within pocket money the guardian allowed, or if the minor deceived us into believing they were an adult.

13. User obligations and restrictions

Users must not use someone else’s account, manipulate the Service or exploit bugs, infringe others’ rights through the Service, or misuse payments. In such cases we may restrict use after notice, or first restrict and then notify you if urgent. If you disagree with a restriction, email us within 14 days of the notice; we reply within 15 days.

14. Liability

If you suffer damage through our fault, we compensate you as required by law. Our liability is limited for damage caused by events beyond our control such as natural disasters, by the user’s own fault, or by the user’s device or network, except in cases of our intent or gross negligence.

15. Disputes

Send questions and complaints to hello@shallwedog.com; we reply within 3 business days. Disputes are governed by the laws of the Republic of Korea, and lawsuits are brought in the court determined under the Korean Civil Procedure Act. Where the law of the country you live in gives consumers more favourable mandatory protection, that protection also applies.

Addendum

These terms take effect on November 16, 2026.