Shall We Dog?
Instagram @shallwedog
Privacy Policy
Effective November 16, 2026 · 한국어
About this translation. The Korean version of this policy is the original. This English version is a reference translation. If the two differ, the Korean version applies, except where the law of your country requires otherwise.
K-Puff Lab (“we”, “us”) runs the Shall We Dog? app and the website shallwedog.com (the “Service”). This policy explains what personal information we process, why, for how long, and who helps us process it.
At a glance
- Your game data is stored on your phone.
- There is no sign-in button. When you open the app, it signs you in automatically with Game Center on iPhone or Google Play Games on Android. If sign-in does not happen, you can still play; only custom orders need sign-in.
- Photos sent for a custom dog order are deleted automatically 14 days after the last delivery.
- We do not sell personal information, and we never delete your data on our own initiative.
- You can delete your data at any time with at the bottom of the app’s , or by email.
1. Information we process and why
| When | Information | Purpose |
|---|---|---|
| While you play | Game progress (your dog’s settings, records, paws, decorations, etc.) is stored only on your phone and is not sent to our servers (except the automatically collected information below). | — |
| Automatic sign-in when you open the app (Game Center on iPhone, Google Play Games on Android) | The player identifier and game nickname provided by Game Center or Google Play Games (and, for Google Play Games, the profile picture address), and the account identifier made from them. We do not receive your email address. If sign-in does not happen or you decline it, we receive nothing. | Identifying you, linking purchases and custom dogs to your account and getting them again |
| Custom dog order | Two photos of your dog (face from the front, whole body standing), breed (two for mixed breeds, or “not sure”), body type, current coat, features, one free-text line (up to 60 characters), dog’s name, order number, product and transaction number, device type, app version and app language, confirmation that you are 14 or older, the time you checked each consent before payment (to check in case of a dispute), (optional) whether you agreed to one-year photo retention and when you withdrew it. If you ask for a revision: what to fix and a note (up to 100 characters); if you resend photos: the two new photos | Making, delivering and revising your custom dog; answering questions |
| Payments | App user ID, product, transaction number, date. Card and other payment details are handled by Apple or Google; we never receive them. | Confirming payments, refunds, legally required records |
| Notifications (signed-in users) | Device notification token, app language, phone time zone | Order notices (dog ready, fixed dog ready, new photos needed). The time zone is used only to avoid sending between 9 pm and 8 am. The evening play reminder is scheduled on your phone and nothing about it is sent to our servers. |
| Automatically, while you use the app | Device model, OS and app version, in-app activity, crash logs, advertising ID (Android advertising ID only; we do not use the iPhone advertising identifier) | Showing ads, usage statistics, fixing errors |
| Email enquiries | Email address, message | Replying |
We ask for photo library access only when you pick photos for an order or save a game screenshot. The app removes location data from photos before uploading them, and our server removes it once more after receiving them. Please take photos without people’s faces. We do not collect your date of birth, phone number or address.
2. How long we keep it
| Information | Retention |
|---|---|
| Account information, notification token | Until you delete your account |
| Original custom order photos | Deleted automatically 14 days after the last delivery (the free revision period). One year from the last delivery only if you agree to optional retention below |
| Finished custom dog files, order records, production records (reference images we made, game screenshots, review records — without your original photos, dog’s name or free-text line) | Until you delete your account (for re-downloads and quality control). Transaction records below are kept separately as required by law. |
| Transaction records: contract and withdrawal records (order number, product, the consents you checked before payment and when), payment and delivery records (transaction number, payment, delivery and refund dates). Photos, finished dog files, your dog’s name and the free-text line are not included | 5 years (Article 6 of the Korean E-Commerce Consumer Protection Act and Article 6 of its Enforcement Decree). Even if you delete your account, we unlink them from it, keep them separately for this period and then delete them. |
| Complaint and dispute records, email enquiries | 3 years (Article 6 of the same Enforcement Decree). Kept separately even if you delete your account, then deleted. |
| Backups for recovery (order and account information, without photos) | Backups on the operator’s work computer (Korea) are deleted automatically after 30 days, and Google Firestore scheduled backups (Seoul) after 7 days. If you delete your account, copies stay in backups for up to 30 days and are then deleted. |
| Crash logs | 90 days |
| Usage statistics | 14 months |
(Optional) Keeping photos for one year
Only if you agree separately when ordering, we keep your original photos for one year from the last delivery and use them only for research and testing to make custom dogs look more like the real dog. We never publish them or use them in ads. You can order without agreeing, and if you withdraw in we delete them immediately.
We never delete your data on our own initiative. Your on-device data stays even if a payment lapses, you stop playing for a long time, or the Service ends; server-side data is deleted when you ask.
3. Children under 14
Anyone can play, and the app does not ask your age when you open it. Ordering a custom dog is only for users aged 14 or older, who confirm “I am 14 or older” when ordering (we do not ask for a date of birth). Automatic sign-in when you open the app uses only the Game Center or Google Play Games identifiers listed in Section 1. If we learn that an account or order belongs to a child under 14, we delete it promptly.
4. Sharing
We do not sell or give personal information to other companies, except when authorities request it through procedures set by law.
5. Service providers and international transfers
We use the companies below to run the Service. All of them are outside Korea, so your information is transferred to their countries. It is sent over the network while you use the app, and our contracts allow them to use it only for the work we give them.
| Company (country) | Work | Information sent | Retention | Contact |
|---|---|---|---|---|
| Google LLC (USA) Firebase | Sign-in, data storage, notifications, usage statistics, crash reports | Sign-in information, order forms, photos and finished files, backups of order and account information, notification tokens, phone time zone and notification text (which includes the dog’s name), usage and crash logs. Order forms and their backups are stored in Seoul; sign-in data, photos and files in the USA. | As in Section 2 | Web form support.google.com/policies |
| OpenAI OpCo, LLC (USA) | Image processing (creating a reference picture from the photos) | Two dog photos, breed, body type, coat, features, a one-line description written by the operator. No dog name or email. | We request deletion as soon as processing ends. Under its policy the company keeps data up to 30 days for abuse monitoring, then deletes it, and does not use it for training. | privacy@openai.com |
| Meshy LLC (USA) | 3D model creation | Only the reference picture made above. Your original photos are not sent. | We request deletion as soon as we receive the result. Under Meshy’s terms, however, Meshy may use the picture and the result to improve and train its services. | support@meshy.ai 111 West Evelyn Ave, Suite 304, Sunnyvale, CA 94086, USA |
| Anthropic, PBC (USA) | Image processing (checking photos, filtering out photos that are not of a dog or are inappropriate, checking coat, polishing descriptions, comparing results) | Two dog photos, breed, body type, coat, the free-text line and any revision note (emails and phone numbers masked), finished game screenshots. No dog name or contact details. | Deleted within 30 days and not used for training (kept longer if flagged for a policy violation). | privacy@anthropic.com 548 Market St, PMB 90375, San Francisco, CA 94104, USA |
| Telegram Messenger Inc. (British Virgin Islands, United Arab Emirates, etc.) Its policy does not state where it is incorporated; group companies are in the British Virgin Islands and Dubai | Sending review photos (to the operator’s own messenger) | Two dog photos, finished game screenshots, order summary, the free-text line and any revision note (emails and phone numbers masked). No dog name or email. | Deleted as soon as the operator decides. | In-app support; EU representative EDPO web form |
| RevenueCat, Inc. (USA) | Purchase management | App user ID, product, transaction number | As for transaction records in Section 2 | compliance@revenuecat.com 1032 East Brandon Blvd #3003, Brandon, FL 33511, USA |
| Zoho Corporation Pte. Ltd. (Singapore; stored in the USA) | Contact email | Email address, message | 3 years | privacy@zohocorp.com |
Custom order photos are also downloaded to the operator’s work computer (Korea) and deleted with the rest after the period in Section 2. Photo checks and review assistance are for reference only; the operator always makes the decision. If a photo is not of a dog or is inappropriate, we do not make the dog and ask you to send new photos.
The [Details] link in the custom order consent (“your photos are sent to outside processing companies”) leads to this section.
If you do not want your information transferred abroad, turn off Game Center (iPhone) or Google Play Games (Android) sign-in in your phone’s settings and do not order a custom dog. You can still play; only custom dogs are not available. For custom orders we ask for your consent to overseas transfer before payment.
6. Deletion
When a retention period ends or you ask us to delete, we delete within 5 days. Electronic files are deleted so they cannot be recovered; we do not keep personal information on paper. Information we must keep by law is stored separately and used only for that purpose. Copies in backups for recovery are deleted automatically after up to 30 days, as described in Section 2.
7. Your rights
- You can ask to see, correct, delete or stop the processing of your information, and withdraw consent, at any time.
- Tapping at the bottom of the app’s deletes your server data (account information, custom dog re-downloads, order and production records); copies in backups for recovery are deleted after up to 30 days. Data on your device remains and is removed when you delete the app. See Account & data deletion.
- For other requests, email hello@shallwedog.com. After confirming your identity we reply within 10 days. A legal guardian or authorised representative may also make requests.
- Transaction records we must keep by law (Section 2) are kept separately for that period even if you delete your account, and then deleted.
8. Advertising and analytics
To keep the game free, we show ads through Google LLC’s AdMob. Google uses device information, in-app activity and an approximate location inferred from your IP address to show ads and measure them.
- iPhone: we do not ask for permission to track, and we do not show personalised ads that combine information from other apps or websites. Only non-personalised ads are shown.
- EU and UK: before showing ads, we display a Google-certified consent message. If you do not consent, only limited ads that use less personal information are shown. You can change your choice in at any time.
- Android: you can delete or reset your advertising ID in (menu names vary by device).
We use Google LLC’s Firebase for usage statistics and crash reports. We do not send names or contact details that identify you.
9. Notifications
- Order notices, such as “your custom dog is ready”, are sent to the person who ordered. They are never sent between 9 pm and 8 am on your phone’s clock; anything due in that time is sent at 8 am.
- Once a day at 8 pm we send a play reminder with news from your dog, only if you allowed notifications when your phone first asked. It is never sent between 9 pm and 8 am.
- Notifications never contain advertising such as discounts, prices or sales, so we do not ask for separate consent to marketing messages.
- You can turn notifications off at any time in your phone’s notification settings.
10. Security
- Only the operator can access personal information.
- Data in transit is encrypted (HTTPS).
- Server storage rules let each user read only their own data.
- Work computers are password-locked, and service access keys are stored separately from code.
11. Privacy officer and contact
Privacy officer: Hyunchang Cho (Owner)
Email: hello@shallwedog.com · Phone: +82 10-4854-9943
We reply to enquiries within 3 business days.
12. Where to get help (Korea)
- Personal Information Dispute Mediation Committee: +82 1833-6972, www.kopico.go.kr
- Personal Information Infringement Report Center: 118, privacy.kisa.or.kr
- Supreme Prosecutors’ Office: 1301, www.spo.go.kr
- Korean National Police Agency: 182, ecrm.police.go.kr
13. Effective date and changes
This policy takes effect on November 16, 2026. We announce changes in the app and on this website 7 days before they take effect, or 30 days before for changes that are unfavourable or important. If a change needs your consent again, we will ask for it.